Wine Studies Certificate and Courses
Why Study Wine?
Often referred to as “bottled poetry,” wine is not just a beverage; it plays a role in everyday life combining culture, tradition, and history with the art of winemaking. There is no better place to study wine than France, the heart of the wine world.
IAU is proud to offer a Global Wine Studies Certificate in addition to semester courses, summer courses, and a January Term Traveling Seminar. Questions or inquiries can be directed to IAU's Office of Admissions.
Wine America, the National Association of American Wineries, unveiled a national economic impact study showing the wine industry’s total benefit to the American economy at $220 billion.
- There are 10,236 winery facilities in the U.S.
- Grapes are grown on 677,629 acres of vineyards
- The wine industry supports 1,738,270 American jobs
- Total annual wages exceed $75.7 billion
- Nearly 43 million tourists visit wineries
Professor Margaux Hofstedt
Margaux Hofstedt has been a professor of French and cross-cultural communication at IAU since 2003. Since 2018 she has also been the IAU Director of Student Life. Among her specialties is the role of food and aroma in culture and identity. Prior to IAU she taught cross-cultural communications at Aix-Marseille University, and the Institute for Political Studies - Aix. She was a consultant in aroma analysis at the European University of Scents and Flavors (Université Européenne des Senteurs et Saveurs) and a founder/professor at the Alexandra School of Languages and Intercultural Communication. She has a diploma in Teaching French to Foreigners (FLE) from La Sorbonne and a Master of Science from Paris Chemistry School of Food and Perfumes. She is bicultural and fluent in French and English.
Global Wine Studies Certificate
This certificate program offers students the opportunity to learn about the complex and vast wine industry, paving the way for a potential future in the global wine world. The wine industry in the US alone employs over 1.5 million people and has an economic impact of $220 billion dollars. Despite declines in other industries, the US has seen uninterrupted growth and is now the largest wine market in the world. From Provence to Champagne, Bordeaux, Burgundy and more, students in this program will have the unique opportunity to experience first-hand the history of wine in some of the greatest wine regions throughout France. Students will also study the global wine industry across Europe, the United States, South America, Australia, and New Zealand. Wine studies courses generally include field studies to vineyards and wineries in the region.
The Global Wine Studies Certificate is only available only at IAU to semester and academic year students. No previous knowledge or experience in wine studies is required.
To obtain the Certificate in Global Wine Studies, students must enroll in three of the following Wine Studies courses, in addition to one language course and one elective course of the student's choosing.
- WS/MKT 302: Wine Marketing and Analysis
- WS/ECO 303: Major Wine Regions and Economics
- WS/ES 305: Chemistry and Biochemistry of Wine Production
- WS/HSP 307: Wine and Food Pairing for the Sommelier
- WS/BUS 310: International Wine Trade
WS 101: An Overview of Wine - This course is designed to give an overview and understanding of the global wine industry. Coursework includes the history and culture of wine, wine vocabulary, label reading, and choosing and serving wine.
WS/MKT 302: Wine Marketing and Analysis - This course is a combination of lecture and professional tasting to analyze the quality levels, marketing of wine, import and export, target market, sales positioning and pricing structures. Students will learn vineyard and winemaking techniques utilized to achieve certain styles of wine. Students will learn how critics and wine competitions affect both winemaking and marketing. Course includes Field Studies to wineries and vineyards. Extra fee required.
WS/ECO 303: Major Wine Regions and Economics - This course examines the economic impact of the wine trade. In Europe it is one of the main industries and in the US it accounts for over $160 billion in economic impact and over 1 million jobs. Due to a more global community, the wine industry must continually adjust to changing markets. Coursework includes studies in major wine regions that drive market changes, upcoming markets in terms of production and consumption, styles, quality, analysis of regional market activities and promotion, and current events. In guided tastings, students will analyze wine for quality levels, target market placement and pricing. Course includes Field Studies to wineries and vineyards.
WS/ES 305: Chemistry and Biochemistry of Wine Production - An introduction to the chemical and biochemical transformation of grapes into wine with highlights on the key steps in this process: growing conditions, timing of harvest, the fermentation process and wine conservation and aging techniques. The course discusses equally environmental issues concerning the winemaking industry, especially the consequences of climate change and disposal of wineries' wastes.
WS/HOSP 307: Wine and Food Pairing for the Sommelier - This course is a combination of lecture and professional tasting and wine and food pairing to Students will learn vineyard and winemaking techniques utilized to achieve certain styles of wine. Students will learn how the structure of wine and food complete a pairing, regional pairing, wine by the glass programs, customer service and alternative beverages. Course includes Field Studies to restaurants, wineries, guest chefs.
WS/BUS 310: International Wine Trade - The "International Wine Trade" course provides students with an understanding of the business aspects of the global wine trade. Subjects include business planning, finance, supply chain management, wine as an alternative investment, and how the media affects the pricing and buyer/seller cycle of the wine industry.
BUS/WS 306: The Global Wine Industry - A French Immersion - This intensive six-week, three credit, course is designed for students who wish to learn about the global wine industry and for those who are considering a career in wine. The course covers the fundamentals of viticulture and enology, famous French regions including wine styles, grapes, climate and culture. The course incorporates the business of wine including marketing, branding, consumer behavior and more. Students will learn professional wine tasting techniques, food and wine pairing and will have the opportunity to visit wineries in Provence to taste and speak with the owners on a variety of topics including marketing, strategy and views of the U.S. market.
Wine, Gastronomy & Sustainability of the Mediterranean
The Wine, Gastronomy & Sustainability of the Mediterranean J-Term Seminar focuses on the appreciation of gastronomy and wine, while exploring regional and local delicacies. Students will learn to appreciate how these products are produced, understand how they impact the environment, and will begin to recognize how our consumption choices may be a potential solution or hazard to the global environmental crisis. In this multi-country traveling seminar, students will have the opportunity to taste French and Spanish wines, speak directly with winemakers and industry experts, and visit cultural sites in France and Spain. Visit the J-Term page for more information including courses, locations visited, and much more.